Academy

Introduction to PressPage: How to build and send an email campaign

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August 17, 2021

 

Email remains one of the best channels available to communicators to increase engagement and build relationships with their audiences. Using PressPage Mail, learn how to create engaging email campaigns that drive traffic to your media center, schedule or send them, and gather insights to inform future campaigns. 

 

In this live training, we will talk about:

  • PressPage Mail: what is it and why your email platform choice matters
  • Checklist: What you need to build an email campaign
  • Creating an email campaign (based on existing content or from scratch)
  • Selecting recipients for your email
  • Sending or scheduling your campaign
  • Evaluating your campaign’s performance with email analytics